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FAQs
What is a Search Network?
A search network aggregates a variety of online Publishers and facilitates search marketing campaigns to appear on those Publishers’ sites. When most people think of search advertising they think of the dominant players; Google and Yahoo!. Outside of the ‘big two’ is an entire market that when aggregated, comprise ‘complementary networks’.
Who forms the ‘Australia’s Own’ Search Network?
The AdLux PPC (pay per click) search network aggregates select online Publishers; featured are unique properties from the Ask, LookSmart, and Genie Knows partner networks in Australia.
Unlike Content Networks where ads appear on content sites and portals determined only by relevance, AdLux matches ads to user generated queries.
With Google and Yahoo! accounting for the overall search market share in Australia, most search marketers take advantage of advertising with these players, as they should. AdLux delivers traffic from queries that don’t directly originate from the engines of the giants; the advertiser gets more coverage and brand exposure.
There’s a significant amount of money being spent outside of Google and Yahoo!. Search engine marketers interested in driving growth and ROI are diversifying ad spend. Incorporating less competitive CPCs into your campaign mix can result in better return on investment and increased audience.
Knowledgeable and savvy marketers who are looking to expand their reach complement existing campaigns and capitalise on the traffic delivered by the AdLux network.
Where do my ads appear?
Targeted to your location and performance requirements, ads appear across the entire AdLux Network. Traffic sources include; independent search sites and portals, meta-search engines, vertical content sites with search functionality and domains to offer positive ROI on searches.
