FAQ’s
What is a Search Network?
When most people think of search advertising they think of the dominant players; Google and Yahoo!. Outside of the ‘big two’ is an entire market that when aggregated, comprise ‘complementary networks’. AdLux aggregates searches from many different publishers – including search sites, parked domains, vertical content sites and portals. Many of these sites are low traffic sites, once searches are aggregated they provide a scalable alternative to advertisers seeking additional, quality, targeted search traffic. Searches are pooled together, allowing savvy search engine marketers to complement their existing campaigns on the larger search engines by capitalising on additional search inventory/buys/placements.
My clients are familiar with Google and Yahoo! but they are not familiar with AdLux. Why should they add AdLux to their media plans?
AdLux is an alternative traffic source for unique reach and unique audience outside of Google and Bing/Y! There are millions of Internet sites beyond Google and Bing/Y! that generate valuable traffic from highly qualified, engaged users. AdLux aggregates these sites and segments the traffic based on advertiser performance objectives in order to meet specific campaign goals.
Working with AdLux allows advertisers to extend audience reach with quality traffic at cost effective cpc. Advertisers are able to extract tremendous incremental value from the unique reach AdLux provides.
AdLux is a relatively new search and text-based ad network working with large-scale, global aggregators and publishers. Unlike Google or a display and video ad network, search and text-based networks are composed of millions of smaller websites that generate high-quality traffic through parked domains, error re-directs, in-text ads, and type-in search/SEO.
AdLux is a different buy than Google. AdLux is performance-driven, cost effective, and service oriented. We are customer-focused, and we tailor accounts to meet the customer’s objectives. If we prove we can perform to your metrics you should allocate budget to AdLux.
How is AdLux different to a content network, namely the AdSense network?
Rather than ads appearing on contextually relevant websites, AdLux monetises traffic from searches that don’t directly originate from the major search engines. Ads are matched to actual queries and therefore a user’s intent)
How does AdLux monitor traffic quality and deliver traffic that will convert for my campaigns?
AdLux has been extremely focused on optimizing the publisher network to improve conversion rates and to eliminate non-converting traffic. Adometry scoring is now integrated into the traffic management process along with proprietary, automated traffic monitoring and hands-on management by the AdLux publisher team.
In addition to the improvements and enhancements applied to the management of the network as described above, AdLux has augmented campaign analysis and optimization practices. Dedicated resources have been added to the account services team to monitor and enhance optimization and performance outcomes.
What are AdLux’s Reporting Capabilities?
* Impression reports
* Click activity
* Conversion reports (AdLux Pixel Imp.)
* Scheduled emailed reports
* API Connectivity (reporting)
* All day parting configurations are local times
Do AdLux CPA tags track revenue and sales?
* The AdLux conversion tracking pixel tracks the number of conversions and also can attribute a dollar value to a conversion event
* AdLux has a one-stage conversion event, but we can dynamically insert a dollar value to each conversion.
* We will need to work with your IT team to do this
Is it possible to identify AdLux as a source of traffic in Google Analytics?
Yes, you have the ability to tag your URL’s with Google Analytics parameters. eg. the following parameter:utm_source-adlux-{feed}
This will track which of AdLux’s sites are the source of the click.
What are the keyword targeting options?
We have two keyword targeting options:
Smart Match is our most precise targeting option. Your ad will be displayed for queries that match your keyword exactly or are a small variation on your keyword. These variations include plurals, common misspellings, shared “root” words, and different word orders. They do not include synonyms however.
Broad Match offers advertisers a broader targeting option than Smart Match. Keywords marked “Broad” will match for a wider range of queries, making it easier to drive more traffic to your site.
How quickly does it take to launch a new campaign?
* We allow for a 24-48 hour turn-around period
