Call To Action

Call To Action

PPC advertising is a direct marketing medium so our main goal is to have our customers undertake a desired action.

In our previous post, we looked at some of the key elements of writing winning ad copy. Today, we’re going to take a closer look at a specific element of the PPC ad - the Call-to-Action.

So, why do you need to use a strong Call-To-Action? A Strong Call-To-Action:

  1. Increases your Click Through Rate (CTR) - it gives the searcher a concise reason to click on your ad
  2. Sets Customer Expectations - What’s in it for me? What can I expect by clicking on this ad and landing on this website?
  3. Increase conversion rate - no matter what the rest of your ad copy states and no matter what you’re selling, a strong call to action improves the chance that reader will go ahead and act.

Example Call-to-Action phrases include

  • Download Free Trial Here
  • Buy Now
  • Subcribe Today
  • Get More Information
  • Sale Ends Tomorrow
  • Try it Now

It’s ideal that you test various call to action phrases to determine which one delivers best results for your product/service.

For more help with optimising your ad copy, contact the team here at AdLux on 02 8061 2900.