AdLux grows network with seven new publishers
MEDIA RELEASE - 3RD NOVEMBER 2010
AdLux has announced the addition of seven new publishers to its PPC platform.These exclusive agreements have seen the volume of the network increase by over 350 million searches in the past month, adding further reach and targeted searches for advertisers.
With a focus on accessing premium traffic sources, the addition of new publishers to the AdLux network has enhanced value, qualified traffic and increased conversions for advertisers across a range of highly optimised websites. Traffic on the network is generated across all keywords and categories with advertising appearing when a user conducts a query on a parked domain page, non-proprietary search engine or portal, a meta-search engine or a content site.
AdLux CEO, Nicholas Stavropoulos says, “We are aggressively growing our publisher network to provide advertising solutions with quality performance and competitive pricing.Over the past month with our network expansion, we have already seen improved traffic quality and conversions for our current advertiser base highlighted within the Automotive, Finance and Consumer Electronics verticals.As our network continues to expand we are offering our advertisers a massive opportunity to further extend their reach at lower keyword bid prices which means more traffic and more opportunities.”
He continues, “With our search marketing platform we have an unrivaled network of search opportunities and we’re solving the problem for many advertisers who are being out-bid by competitors or who simply can’t acquire enough targeted keywords from the major search engines.”
Ramiro Medina, AdLux, Director Network Development adds, “Our new publisher agreements have given us access to premium, targeted traffic sources for Australian advertisers. As we grow our publisher network and our traffic quality scoring systems we continue to provide an alternative search advertising solution with greater performance, competitive pricing, and superior customer service.”
As Australian advertisers and marketers are looking to increase ROI and accountability continues to be top of mind, advertisers are allocating more of their budgets to search marketing. According to the Interactive Advertising Bureau of Australia (IAB) and Price Waterhouse Coopers, the Australian online advertising market has broken through the $2 billion barrier with search and directories increasing 16% in the 12 months ending 30 June 2010 totaling 50.2% of online advertising spend.
The AdLux PPC platform is extending reach for Australian advertising agencies, search marketing agencies and national brands and marketers. Additional products for SMEs will be launching soon.
