AdLux in-text ads

Introducing the latest in search marketing innovation, AdLux in-text ads - Australia’s first contextual in-text advertising solution.

AdLux in-text ads are an innovative PPC (Pay-Per-Click) advertising solution designed to give advertisers greater audience reach and ROI and to empower publishers to earn higher revenue through monetisation of their website content.

HOW IT WORKS

AdLux inserts highly relevant, targeted text and banner link ads inside the web content of premium publisher websites.

Ads are hyperlinked keywords or phrases that have been identified in website content as the most relevant to the story’s topic.

When the links are hovered-over, an information bubble displays rich media content from an advertiser.

If the information bubble is clicked, the visitor is directed to the advertisers’ chosen landing page and when the user’s mouse is moved away from the hyperlink the bubble disappears from the page.

Users can choose to either move the mouse away and continue browsing, or to click on the information bubble and go to the relevant advertiser page.

AdLux in-text ads offer both advertisers and publishers a unique, relevant and targeted platform to increase revenue and engage consumers.

ADLUX IN-TEXT ADS FOR ADVERTISERS

• First in Australia - The first premium PPC in-text offering in Australia.

• Engage over 2 million unique users – in-text ads run across a broad variety of premium websites across all verticals. Ads are geo-targeted for effective distribution and powerful reach.

• A premium network of trusted and recognised publishers - Offering over 1,000 premium brand safe environments to engage with customers. The AdLux in-text filtering system ensures your ads appear in relevant content and context on publisher websites.

• Qualified audience - users are already engaged in content that they are choosing to read online. The process is a user-controlled ad experience, with each in-text ad impression being user-triggered.

• Superior campaign performance – advanced targeting and optimisation tools maximize your ads performance and ROI.

• High Conversion Rates – our cutting-edge technology increases the relevance of ads on publisher sites, driving increased user response, engagement and conversion rates.

• Highly relevant, precise keyword targeting – Ads appear contextually in the article being viewed, are relevant to the reader and, in-turn, result in higher Click-Through-Rates (CTR’s).

• Rich media and video capabilities – offering big brand impact.

• Dedicated campaign account managers – our dedicated team of search specialists, ensures your campaign is planned and executed successfully.

ADLUX IN-TEXT ADS FOR PUBLISHERS

• Monetise your website content - Each time your website visitors click on an in-text ad, you get paid. The more clicks on your in-text ads the more you earn.

• We sign up the advertisers - you get a revenue share.

• No banner blindness - In-text ads have no effect on your current web page functionality or layout.

• We understand your content in real time - we serve your website users with the most relevant and highest paying ads sourced from our advertiser base.

• Quick and Easy – installation and integration is quick and easy with no changes to your website