Traffic Quality
Assurance: Traffic Quality Monitoring
AdLux monitors its network for traffic quality through proprietary processes, built-in AdCentre controls, and click scoring technologies so you can be confident in the performance of your campaigns. ASK and LookSmart (our key distribution partners) also have stringent policies and quality assurance regulations in place to maintain the integrity and quality of sites across the network.
These technologies, coupled with built-in AdCentre controls deliver transparency, and put the advertiser in control.
Network Management and Automated Quality Assurance
Partner Review – We rigorously screen our partners’ sites for traffic quality and Click-Through-Rate (CTR) consistency before adding them to our distribution network.
Fraud Detection – Automated fraud detection controls catch spider-generated traffic and flag instances of unusually high or concentrated activity.
Traffic Monitoring – Our proprietary filtering software continuously monitors traffic to help capture and eliminate non-converting traffic by analysing time and date, IP address, and the referrer listing.
Traffic Reporting – AdLux filters identified invalid clicks from traffic reports and invoices.
Conversion Tracking – We tailor traffic delivery to fit your campaign goals.
Traffic Categorisation – We structure our network traffic to benefit advertisers.
